Critics and fans are raving over the promotional video for season two of the critically-acclaimed podcast and AFL website, The Rushed Behind.
Released on Monday night, the video came as a surprise for avid supporters who were caught completely off-guard by the sudden reveal.
Having eclipsed 1,500 views on their Facebook page, experts predict the video will soon go viral and will be the greatest AFL video since Anthony Koutoufides' Souvlaki Hut advertisement.
Starring all four panel members, the video spoofs the fanaticism of the Richmond fan base as they attempt to recruit more and more members into the Tiger Army.
The young team said they were "overwhelmed" by the video's popularity among fans.
The Rushed Behind was formed late last year, and what started as a simple podcast has now grown into much more, with an expansive AFL news site and now a promotional video making up their repertoire.
Panellist and Richmond die-hard, Athos Sirianos, said making the video clip was "absolutely thrilling", but was most excited to finally get the chance to display his acting and singing abilities.
"It's wonderful I can finally showcase my talents to the world, and that my adoring fans can now put a face to an already iconic name," Sirianos said.
Although described by his fellow panellists as a "unique, atonal singing style", it has nonetheless proven to be effective in entertaining viewers and fans.
After scrapping an idea of parodying Stephen King's It - in which a Richmond clown, portrayed by Sirianos, would drag unwilling supporters down the drain and into Tigerland - the idea for the new video came about soon after, drawing inspiration from The Book of Mormon.
But their vision couldn't be realised without a talented director at the helm; and panellist Chris Nice knew the ideal man for the job.
Director Jamie Barry fitted the bill to perfection, and was quickly signed on to create the debut video for The Rushed Behind.
"Having known Jamie [Barry] for a long time and seeing his short film Heartman - which is absolutely stellar by the way - I knew he'd be fantastic to realise our dream," Nice said.
"He had a lot of troublesome things to work through, including a lack of acting prowess, but what he was able to create in the end was spectacular."
Barry, having never worked with relatively inept and inexperienced actors and knowing little about AFL, was keen for the challenge presented to him.
With cinematographer Aidan Fryer in tow, the filming duo managed to wrap filming in just one day, despite countless re-shoots due to poor acting.
"If you asked me whether I'd rather work with the likes of Scorsese or The Rushed Behind, well, I think the answer's rather obvious" - Jamie Barry.
Barry tipped The Rushed Behind team will soon take off in popularity thanks to their ambition, humour and knowledge of the game.
"I'm just glad I've been able to play a part in all this," Barry said.
Yet not all have jumped behind the movement.
Critic Holden Zeemann has been far more scathing on the endeavours of The Rushed Behind panel, saying poor acting, an obvious inability to remember lines and questionable costume choices were all too prominent.
"D'Urbano, Sirianos and Nice would undoubtedly have played the character of the tree in their respective school productions, because their performances were just about as wooden and inflexible as one," said Zeemann.
"Thank goodness for the performance of Varney, otherwise we would have had a complete and utter shamble."
But Zeemann appears to be the only one with a real gripe against the final product, with overwhelming support and admiration being placed upon The Rushed Behind team.
Although there are rumours of digital manipulation over the size of Nick D'Urbano's muscles in the final video, the enigmatic panellist laughed off such claims.
"It's all natural, the fact the guernsey I wore was so damn tight probably doesn't help things," D'Urbano said.
The #editedpipes movement surrounding D'Urbano's arm size has begun to grow in social media circles, with D'Urbano himself even taking part in the trend.
Even with all the attention directed their way and momentum building behind their movement, panellist Brookey Varney promised there will be even more to look forward to in the coming weeks.
"We just can't wait for the rest of the season," Varney said.
"We're so thrilled with the support we've received from the video, but there are even bigger things on the horizon - there's always something massive in the works and we're keeping everything very much under wraps."
The Rushed Behind returns this Friday for an exclusive episode.
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